1.) Describe the term ‘interactive TV’. 

Interactive tv is a  TV broadcast that allows a user to do something other than watch the program, from getting more information. It enables you to watch watch wateva you want, not just by the way free t.v runs. The way that it is allso interactive is by submitting an email, or making a purchase.

2.) Explain the reasons why interactive TV is now called TV 2.0.

It is now called Tv 2.0. because it is an online source and is updated to a higher standard than normal web tools.
3.) Outline the positives and negatives of implementing interactive TV.

Positives: Easier way of gaining information and it is very interesting which makes the viewer enthusiastic to see the outcomes.

Negative: It is a DIFFERENT way in which could effect knowledge to pick up the work quick.
4.) Apple released recently Apple TV – Take 2. Describe the reasons why it needed to be changed.

So updates could be made to it and so that it could be better to use and control for the viewer to use when they want.