1.)    Explain the purpose of using ‘youtube’ as a source of digital media advertising?

The reason for this is because youtube is viewed over the whole world, and if you have a job submission you can just post it up and once you exit you will have knowledge that over 100’s of thousands of people may be viewing it.

2.) Discuss how collaborative media sites such as youtube, myspace and bebo                                                                                 have changed the current boundaries of media such as news, advertising ect.

The way that I have acknowledged the changes of the boundaries of the media websites given above is that, now you can display your self over the net, which is liberated publicity, so you can post whatever you want and it is not restricted to the limit of posts that you will like to make.

3.) Provide a link to an advertising commercial on youtube.

 The advertising link that I have personally observed and chosen is the Justin Timberlake Pepsi commercial, the reason for this is because I had found it amusing and I adage the point to the commercial very easily, and that was if you buy a Pepsi you will have a greater opportunity of seeing Justin Timberlake.

http://youtube.com/watch?v=WLcgFo0CPss